See the kind of content you'd get
Here's a taste — captions, TikTok ideas and a weekly plan for a cafe and a barber. Yours would be built around your business and your voice.
Independent coffee shop
3 Instagram captions
- Your 3pm slump called. We sent oat flat whites instead. ☕ Pop in before the afternoon rush.
- We roast small so it never sits around. Today's batch is bright, chocolatey and gone by Friday. Beat the queue.
- New seat by the window just opened up. Bring the laptop, we'll bring the refills. WiFi's on us.
Weekly posting plan
- MonReel — 'first coffee of the day' (trend audio)
- TueStory poll — oat vs whole milk
- WedCarousel — meet today's roast
- ThuTikTok — barista tips listicle
- FriReel — weekend pastry reveal
- SatStory — behind the bar, busy morning
3 TikTok / Reels ideas
“POV: it's your first coffee of the day”
Slow-mo pour of a flat white, steam rising, satisfying milk swirl, end on the first sip + caption 'worth getting out of bed for'.
“We let a regular order for a stranger”
Fun social experiment in-store — film reactions, show the drink, reveal it was a customer favourite.
“Things baristas wish you knew”
Quick listicle of 3 ordering tips with on-screen text, fast cuts, trending audio.
Barber shop
3 Instagram captions
- Two weeks since your last cut? It's giving 'I've given up'. Slots open this week — book before they're gone.
- Fade so clean you'll cancel your weekend plans just to show it off. Walk-ins welcome till 5.
- We don't just cut hair, we fix your whole week. Chair's free at 2. You know what to do.
Weekly posting plan
- MonReel — before & after transformation
- TueStory — open chairs today
- WedTikTok — rating cuts out of 10
- ThuCarousel — style of the week
- FriReel — weekend fresh-cut energy
- SatStory — quick clips from the chair
3 TikTok / Reels ideas
“Before & after that'll make you book”
Quick transformation clip — messy grow-out to sharp fade, satisfying reveal spin, trending beat drop on the reveal.
“Rating walk-in haircuts out of 10”
Show 3 finished cuts with playful on-screen ratings and commentary, fast cuts.
“How to ask for a fade (without the awkward)”
Talking-to-camera tips with text overlays, end with 'or just send us this video'.
Want a free sample for your business?
DM me what you do and I'll send back custom captions and a video idea — completely free, no strings.
Same handle on both platforms — find me at @darsh_thepostpilot.